Privacy Policy

Fireactiv® Ltd is committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information. Our relationship with you is very important to us and we understand the importance that you place on privacy and security.

(1) What information do we collect?

When you visit the Fireactiv® Shop website, we collect your IP address and standard web log information, such as your browser type and the pages you accessed on our website. If you open an account, we collect the following types of information from you:

(a) Contact information - your name, address, phone, email and other similar information.

Before placing an order you will also need to provide the following information:

(b) Financial information - the credit card number used to purchase goods.

Please note, for all web based transactions we use Payment Sense and PayPal as our payment service providers and as such you will be providing them with your contact and financial information. Please see their privacy policy if you have any questions as to how they handle your personal information 

Please note: We do not store credit card/financial details

When you are using our Service, we collect information about your account transactions and we may collect information about your computer or other access device for fraud prevention purposes. We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team or store results when you respond to a survey.

(c) Information that you provide to us for the purpose of subscribing or registering to our website services, email notifications, newsletters.

(d) Any other information that you choose to send to us.

We keep your information only as long as we need it for the products and services you're using and for a reasonable time thereafter or to meet any legal requirements. We have retention standards that meet these requirements. We destroy your information when it is no longer needed, or we remove your personally identifiable information. You can also request that we remove your information from our records. Subject to our requirements for continued retention of your information, for example, for billing, audit, or warranty purposes, we will make every reasonable effort to honour your request.

(2) Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser. Cookies are widely used on most websites, the only personnel information a cookie can contain is information a user supplies him or her. A cookie cannot read data from your hard drive or read cookies created by other sites.

We may use both "session" cookies and "persistent" cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to enable our website to recognise you when you visit. This will speed up and enhance our website performance in a number of ways including providing a secure way for us to verify your identity.

Most browsers allow you to refuse to accept cookies. (For example, in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector.) This will, however, have a negative impact upon the usability of many websites.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

(3) Using your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website. We may use your personal information to:

(a) Administer the website.

(b) Improve your browsing experience by personalising the website.

(c) Enable your use of the services available on the website.

(d) Send to you goods purchased via the website, and supply to you services purchased via the website.

(e) Send statements and invoices to you, and collect payments from you.

(f) Send you general (non-marketing) commercial communications.

(g) Send you email notifications which you have specifically requested.

(h) Send to you our newsletter and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology. You can inform us at any time if you no longer require marketing communications.

(i) Provide third parties with statistical information about our users but this information will not be used to identify any individual user.

(4) Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

(a) To the extent that we are required to do so by law.

(b) In connection with any legal proceedings or prospective legal proceedings.

(c) In order to establish, exercise or defend our legal rights including providing information to others for the purposes of fraud prevention and reducing credit risk.

(d) To the purchaser (or prospective purchaser) of any business or asset which we are or are contemplating selling.

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure password and firewall protected servers. All electronic transactions you make to or receive from us will be encrypted.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password.

(6) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

(7) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee (currently fixed at £10.00).

You may instruct us not to process your personal data for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal data for marketing purposes.

(8) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(9) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(10) Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to info@fireactiv.com  or by post to Fireactiv® Ltd, Richmond Hill, Markington, Harrogate, HG3 3PQ, UK.